Focus Ediciones, an Edipresse majority owned subsidiary, with a 60% market share in the men's magazine segment in Spain, has launched STUFF, the acclaimed digital lifestyle publication.
STUFF is the “must have” magazine for those who want to be ‘one step ahead' of technology innovations. STUFF goes well beyond reviewing products. The magazine covers a range of technology themes including computers, personal digital assistants, home cinema cameras, audio, cars and cool gadgets for the home and to take on the road. A unique “Top Ten” feature informs consumer in stylish, congenial and entertaining way about the best tried-and-tested items currently available.
STUFF is published under license from Haymarket in the Great Britain. In the UK alone, the publication sells more than 100.000 copies every month and is the fastest growing men's magazine in circulation. With editions in 23 countries and over 1 million copies sold every month, STUFF is the largest selling gadget magazine worldwide. Target readers are 20-44 year old, high income men, who see technology as an important and integral element in their way of life.
“Our research has shown us that STUFF will do very well, as this is a magazine responds to an increasing need for men to be kept up-to-date on the latest trends of technology and consumer electronic products. The editorial concept is unique as technology issues are presented in a manner which is accessible, engaging and enjoyable. And we believe this formula will appeal to a broad audience”, says Dan Medvene, Managing Director of Focus Ediciones.
About Focus Ediciones
Focus Ediciones has been active in the Spanish market since 1992 and publishes the country leading's magazines - Revista DT (Down Town), Nox, FHM and Citizen K.
About the Edipresse Group
Edipresse is an international media and communications company headquartered in Switzerland. The Group is active in newspapers, magazines and electronic publishing. It publishes over 150 titles and websites, and employs more than 3,500 people. Edipresse is present in 15 countries. The company has operations in Switzerland, Spain, Portugal, France, Poland, Ukraine, Russia, Romania, and several Asian countries such as China (including Hong Kong), Singapore, Thailand and Malaysia.
For further information:
Focus Ediciones SL
Tél. +34 91 597 30 90
Fax +34 91 597 23 26
Gregory Blatt
Director Marketing, Communications and Strategy
Email
Tél. +41 21 349 45 02
Sylvia Wuersten
Deputy Manager Communications
Email
Tel. + 41 21 349 42 01
