SwissPay

Edipresse Group has acquired a stake in this Swiss startup which offers press publishers a simple and user-friendly solution to monetize their online content. The SmartWall is a dynamic paywall that automatically optimizes settings based on user engagement, traffic sources, type of content and many other data points. It provides publishers and media with a powerful marketing tool to understand and segment their audience in order to personalize their paywall to find each user's tipping point towards conversion.