Lausanne/ Moscow. Viva!, Edipresse Group's internationally renowned celebrity and people magazine is making its debut in Russia today. First developed in Poland 10 years ago, and now also present in Romania and the Ukraine, Viva! occupies a dominant market position and remains one of the strongest print advertising mediums for a women's audience. Globally, Viva! has a total annual circulation of more than 7.5 million copies.
Viva!'s concept of “great stars in a great magazine” is an up-market celebrity publication, rich in style and presented in a large format. The publication features lifestyles, hobbies and special interests of leading international and local stars. Viva!'s editorial proposition includes in depth coverage and exclusive articles on personalities who are capturing the attention and admiration of people from around the world.
Published bi-monthly, Viva! encompasses both the quality dimension of a monthly glossy and the originality and relevancy of a weekly. Viva! is the print equivalent of watching a movie on a high definition wide screen. The magazine's non-standard format, printed on high quality paper, provides readers with a unique reading and entertainment experience, which is glamorous and emotional.
Yana Churikova's editor in chief of Viva! Russia is confident about the magazine's potential success in Russia. “The formula and the esteem the magazine has in other markets, where it is the foremost people publication, will undoubtedly be appreciated by readers in Russia. This is not just another celebrity gossip magazine. Viva! is considered an authoritative magazine and readers around the world recognize is reliability and factual reporting”.
Distributed nationally through a secure network, Viva! contains a minimum of 116 pages. The first print run includes 150 thousand copies. The launch is supported by a multi media promotional campaign.
About Edipresse Konliga and Edipresse Group
The Edipresse Group entered the Russian market in 2003 through the acquisition of the majority share capital of the Konliga Publishing House, since renamed Edipresse-Konliga. Based in Moscow, the company was created in 1993. Today Edipresse-Konliga is the second largest magazine publisher in Russia with over forty titles and an annual print-run of over 22 million copies. Edipresse Konliga commands a strong market position in several consumer magazine segments including women's advisory, parenting, home and design and knitting and needlecraft and the arts. Some of its best known magazines are “Samaya” (for active young women), “Liubimaya Dacha” (a country home & design guide), “Mama, eto Ya!” (parenting) and “Sabrina” (a popular knitting magazine). Edipresse-Konliga also publishes several key business-to-business magazines for the fashion and textile industry, as well as books and yearly digests and guides.
Edipresse Group is an international media and communications company headquartered in Switzerland. The Group is active in newspapers, magazines and electronic publishing. It publishes over 180 titles and websites, and employs 3,500 people. Edipresse is present in 20 countries and territories; the company has operations in Switzerland, Spain, Portugal, France, Poland, Ukraine, Russia, Romania, and several Asian countries such as China (including Hong Kong and Macau), Singapore, Philippines, Malaysia and Thailand.
For further information:
Gregory Blatt
Managing Director Marketing, Communications and Strategy
Edipresse Group
communication@edipresse.com
Tel. +41 21 349 45 02
