Elle Bistro is for people who place an importance on the social dimension of food and eating. Readers are mostly women between 25 and 49 years old, urban, modern, university educated and with an average to above average disposable income.

Elle Bistro caters to people who enjoy spending time in their kitchen as well as to those who may occasionally cook. For both groups, their aspirations are the same: cooking and eating needs to be a distinguishable and high quality experience whether it is in their own home or eating out in restaurants. Elle Bistro readers are keen to be kept abreast on new foods and wines and are open to trying different types of foods from other cultures.

What makes Elle Bistro especially unique is the publication's approach to features on cooking traditions, interviews with important personalities from the cooking and restaurant industry, advice on diet and health, restaurants reviews, tips for easy cooking, international recipes adapted for Romanian tastes, wine reviews, culinary events and shopping suggestions for everything related to cooking, eating and the kitchen.

The magazine will be published quarterly, with an initial print run of 20.000 copies and a rate card of 8900 RON for a full advertising page. The Editor-in-Chief is Adina Scortescu, and Editorial Director is Roxana Voloseniuc.

Edipresse AS Romania, a prominent magazine publisher in Romania, is a joint venture between the Edipresse Group (60%) and Axel Springer AG (40%). The company publishes: Avantaje, Elle, Elle Man, Elle Mariaj, Elle Decoration, Viva!, Viva Auto, Viva Style Book, Psychologies, Popcorn, Look!, Joy, Computer Bild, Familia mea-Baby, Lucru de mânã, Creativ, Povestea mea and Întâmplãri Adevãrate.

Edipresse Group is an international media and communications company headquartered in Switzerland. The Group is active in newspapers, magazines and electronic publishing. It publishes over 180 titles and websites, and employs 3,500 people. Edipresse is present in 20 countries and territories; the company has operations in Switzerland, Spain, Portugal, France, Poland, Ukraine, Russia, Romania, and several Asian countries such as China (including Hong Kong and Macau), Singapore, Philippines, Malaysia and Thailand.

Axel Springer AG is the biggest newspaper publisher and third largest magazine publisher in Germany. With more than 170 newspapers and magazines in 33 countries, Axel Springer is Germany's most creative and profitable publishing house and also a leading international media enterprise.

For further information:
Gregory Blatt
Managing Director Marketing, Communications and Strategy
Edipresse Group
communication@edipresse.com
Tel. +41 21 349 45 02